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What You Should Know About A2P 10 DLC

We've been working over the last several months to get ready for A2P 10 DLC industry regulations, and for the most part we've made this work transparent to our business customers.

A2P 10DLC refers to a system in the United States that allows businesses to send Application-to-Person (A2P) type messaging via standard 10-digit long code (10DLC) phone numbers. 10-digit long codes are the usual type of phone number that you have for your business phone or cell phone.

Twilio is our messaging provider. They are best-in-class for what they do, and we've depended on them for the last ten years. All text messages sent and received via TalkToTheManager go through Twilio.

Carriers in the US consider all Twilio traffic to be A2P (Application-to-Person). Carriers’ A2P 10DLC offerings provide better delivery quality and lower filtering risk than long code SMS of the past, using the same phone numbers.

woman texting Photo by Ono Kosuki from Pexels

The cell carriers are imposing restrictions on messages sent by 10-digit long code, and also fees. Every application that sends and receives messages for a business must register that business' messaging campaigns in order to ensure deliverability. Traffic from unregistered businesses will see filtering and slowdowns. In other words, messages might arrive late or not at all. For our type of business, which is customer service, that is unacceptable.

We have been working with Twilio to register our business customers on to A2P 10 DLC and setting up campaigns for them. As mentioned above, for the most part this has been transparent to the business. But in other cases with our clients that do high-volume messaging, or those with many locations, we've worked directly with those businesses to gather information to register their businesses and campaigns.

This work is complete, and we appreciate the cooperation of our customers in making this transition.

We will be absorbing the messaging, registration, and maintenance fees and our customers will not see an increase in pricing.

Again, we thank you for your patience and cooperation.

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