Yahoo! Small Business has launched a free new tool to help businesses monitor their online reputation, improve search engine listings, analyze site traffic, and track SEO and SEM campaigns.
Keep in mind we have not tried this tool and are not necessarily endorsing it. We just want to let you know in case it may be helpful for you.
Designed specifically with the small business owner in mind, the Yahoo! Marketing Dashboard provides a clear, consolidated picture of a business's marketing results and reputation, making it easier to discover new insights and develop new ideas for growth. With key business metrics from across the Web accessible in one location, small business owners with limited resources can spend more time focusing on their core businesses and less time buried in multiple interfaces and spreadsheets.
The key features the tool offers.
- Search engine and directory listings: Enables monitoring and provides recommendations on new listing opportunities, covering over 100 sites (including Yelp, Yahoo! Local, and more)
- Online reputation management: Pulls information from up to 8,000 sources (including Facebook and Twitter)
- Site traffic analysis: Enables users to understand key website performance metrics (including Google Analytics)
- Small business-focused news and advice: Provided from Yahoo! Small Business Advisor
- Campaign tracking: Provides email marketing, SEO, and SEM campaign tracking (must subscribe to these services)
- Support: 24/7 in-house free customer support
There are also a number of premium features that allow you to get access to tools that integrate with services outside of Yahoo.
- Local Visibility Pro: Small businesses can increase their online visibility by submitting their business information to over 100 search engines and directories
- Reputation Management Pro: Users get more comprehensive data, plus the ability to track their competitors, receive email alerts, and share positive customer comments via social channels or email
- Integrated campaign tracking: Small businesses can also attract new customers by taking advantage of marketing services from featured, best-in-class third party marketing vendors, including Constant Contact and OrangeSoda, and display and monitor results from campaigns with those vendors from within the Yahoo! Marketing Dashboard
Refer to their press release for more information.